Villains Need Love - Art Book

Created by Nacho Diaz

Villains Need Love - Art Book
E62e8d1499e2a4bcf149eef1f5d89769 original
668 backers pledged €26,538.00 on Kickstarter

Villains are bad tempered guys, what if we try to change that by giving them some love?

Raised in Kickstarter
€26,538.00 / 668 backers
Raised in BackerKit
€3,632.00 / 655 backers

Learn About Our Project:



Stretch Goal #1 = 8000€: SMARTPHONE WALLPAPERS free for all backers! ACHIEVED!
Stretch Goal #2 = 10000€: PHONE CASES! You choose your favorite character! ACHIEVED! phone cases are now available!

Stretch goal #3 -
15000€: Limited Edition enamel pins - ACHIEVED!

Stretch goal #4 - 17500€: Postcards! ACHIEVED! Free postcard for anyone who picked a reward containing the book or an art print.

Stretch goal #5 - 20000€: 5 More characters! ACHIEVED! this means:
-More characters in the book
-If you reward includes "Ultimate sticker pack" you'll get 5 extra stickers for free!
-If you selected "I want it all" you'll receive 5 extra art prints and 5 extra stickers for free!

Stretch goal #6 - 21000€: 2 new pins available ACHIEVED!
-Ariel & Ursula
-He-Man & Skeletor

Stretch goal #7 - 22000€: Free Digital ebook edition for all backers ACHIEVED!

Stretch goal #8 - 23000€: Free Digital coloring ebook edition for all backers ACHIEVED!
Stretch goal #9 - 24000€: Free Hi-Res Desktop Wallpaper set including all illustrations for all backers ACHIEVED!

Stretch goal #10 - 25000€: T-Shirts ACHIEVED!

About me

My name is Nacho Diaz and I'm an illustrator from Spain. Art has always been a really important part of my life, as I kid, I always dreamed to be a professional illustrator, so to be able to do it as my job is like a dream come true. 

Since the first time I published my work online, I've been lucky enough to see my work shared continuously on social media, letting me reach many people that follow my work today. This following gives me an invaluable freedom as an artist that I use to focus on little ideas I like, trying to see the world around us in a different way.

Villains Need Love

Pop culture characters are always really fun to work with, everyone knows them very well, so it's extremely satisfying to find a clever idea that let us see them in a different light.

Wild things need love too!
Wild things need love too!

Villains are usually the most interesting characters. Most of the time they are the way they are because they had a hard time in the past, so I thought... Would they be different with some love in their lives? Would they still be these grumpy guys we love? That's how Villains Need Love started.

We love Bender, but he hates humans!
We love Bender, but he hates humans!

Once I started re-imagining them, I couldn't stop drawing grumpy villains being loved by their antagonists. I never thought on how many charismatic villains are out there, I've drawn over 50 so far! It ended up being a passion project with what I think is a beautiful message.

In the process, I realized that while some of the villains are bad for the sake of being bad, others just had a really hard time in the past or were in the wrong place at the wrong time, so a little love might actually fix some of them!


More if funding goes well!
More if funding goes well!


Kylo is not happy
Kylo is not happy

The Book

With your support, I hope to be able to make the book real!

Cover Mockup
Cover Mockup
  • 8.5 x 8.5" Hardcover book
  • 60 Color pages, probably more if funding goes well!


Gotta catch em all!
Gotta catch em all!

You can choose the stickers contained in all stickers sets! Ultimate sticker set contains all characters from the book.

 Limited Edition Art Prints

  • Limited edition 8.5x8.5" art prints, signed and numbered (50 each).
  • Printed on high quality fine art cotton rag paper


Stretch goal reached! Thanks to your amazing support I'm able to offer some cool looking silicone cases for your smarphones. These are available for most of the models out there: All iPhones, All Samsungs, LG, HTC... 

iPhone, Samsung, LG, HTC, Sony...
iPhone, Samsung, LG, HTC, Sony...

Adding EXTRA ITEMS to your rewards

Adding extra items is really easy. Just click on manage pledge, go to your current reward and change the amount to the new total including the cost of any extra items you want.

- To add a sticker set(12), increase your pledge by 10€
- To add an Art Print, increase your pledge by 20€
- To add a book, increase your pledge by 23€
- If you want your regular book signed + a villain doodle inside, add 7€

Address and information about each reward will be sorted our at the end of the kickstarter!

Latest Updates from Our Project:

T-Shirts are here! Still some pending surveys
8 months ago – Fri, Nov 25, 2016 at 10:37:34 AM

Hi everyone!
I'm happy to finally announce that t-shirts are already available! I'll be offering them with my usual partner Teepublic. They're really reliable in terms of quality and customer service, so everything should be ok! I wanted to wait until today to make the announcement because since it's black friday, tees are only $14 today :D Take a look!

Regarding surveys, many completed already, Thank you! I'll send to production some of the remaining products next monday to keep trying to shorten deadlines, so the more complete surveys, the better!

PS: Some of you contacted me because you didn't receive the surveys, I'll send them again to you :)


Production/survey/questions update!
8 months ago – Tue, Nov 22, 2016 at 12:55:48 PM

Hey everyone!
Sorry for the delay for this update, I've been working hard on getting things ready as early as possible. I already started production for most of the items even if I still haven't received kickstarter payment, but we're on a really tight schedule given that shipping in this time of the year is a mess, and I'm doing more products than expected, so each day counts! 

I'm sorry I haven't been able to reply all messages, I'll try to catch up today! I've read them though, so I'll try to give some details about the most asked questions:

-Survey: I'll send it tomorrow or the day after tomorrow at the latest! I'll be using backerkit so it's easier for you all to include addon items. The survey have been ready for a week already, but Backerkit recommended me to wait 2 week after the funding so everyone would be able to fix any potential credit card issues, etc. 

-Digital content: I want everyone to first experience the feel of the physical book, so digital content links will be sent after shipments :)

- Late to the party? A nice feature of backerkit is that if you missed the project, it allows you to preorder items. Also available in 1 or 2 days! 

Here's a quick sneak peak for the production of some of the items :) (sorry for the potato quality of the photos)

Book and pins tests!
Book and pins tests!


We did it! +600 backers! Surprise goal revealed and extra content for the book!
8 months ago – Sat, Nov 12, 2016 at 03:37:46 PM

Thank you so much for this amazing month! This is my first experience with kickstarter and I couldn't be happier, I'm really suprised with the support I've received, so many backers! Can't wait to have the book in my hands, time to reveal some things :)

-New content for the book (and e-book, and e-book coloring version), like the following illustration and some behind the scenes images of the process of creation of the book.

I can't wait to see your colored versions of this one!
I can't wait to see your colored versions of this one!

 - SURPRISE STRETCH GOAL: It's probably the most requested item during the campaign, T-Shirts! I've been trying to make this real from day one, many people requested them but it's a complex product with many colors, sizes and quality of garments, so it takes time to get it right. I finally have the right manufacturer with the right quality and price, I'm now creating the products and I hope to be able to post a link next week :)

I expect to receive the book color test this week. Once I get it, it will go into production right away to try to get them shipped as soon as possible. I'll also send you a survey so you can complete your information, address, addons and that stuff.

Again, thank you so much!

48 hours left! 2 New Pins available and free e-Book
9 months ago – Tue, Nov 08, 2016 at 07:20:58 AM

We did it, thank you! 2 more stretch goals achieved!
2 new Limited Edition Numbered Enamel  Pins available: Ariel+Ursula and He-man + Skeletor, probably my personal favorite :)
Like with the other 2 pins, you can get them by selecting their rewards or by adding 10€ to any other reward.


In addition to that, We also achieved the next goal, free e-book for all backers!! the next goal is to get the free digital coloring e-book version for all backers. We don't have much time, so any additional help to spread the word is very welcome. 

Only 48 hours left :) As I said sometimes, I never expected to reach +400% of the funding goal, it's exciting and scary at the same time! I've already sent the book for color printing test in order to speed up the process to try to compensate for the inevitable delay caused by the high volume, I'll keep you posted.

Stretch Goal #5 achieved! NEW characters + all characters revealed!
9 months ago – Mon, Nov 07, 2016 at 11:51:14 AM

We did it! 400%  and +500 backers already, thank you so much! I've working hard to finish the extra 5 illustrations in time, I just finished yoda + the emperor :) Some of them will still receive some color treatment and some minor changes, but you can already see them all:

 So if you were expecting to see them all to decide for any extra prints, phone cases or stickers, now you can do it! Now let's try to achieve these remaining stretch goals to make the ebook options, pins and wallpapers done! 

Again, thank you so much for your amazing support.